All you need do is look at the most recent sales charts for May 2008 and you'll see Marvel with a commanding 47% market share compared to DC's 29%. This was also the month Final Crisis #1 came out and fell well short of Marvel's Secret Invasion #2 and FC #1 posted the lowest debut issue sales of any event in the past five or more years, which will only trickle down and spell lower sales for tie-ins and any series that launch out of the underperforming, in terms of talent attached and in relation to Marvel's offerings, event.
In fact, the highest market share DC has managed to attain this year was 33%. And this isn't a matter of putting out less books than Marvel as both companies put out a similar output, averaging about 90 titles each in the top 300 sales data. This is clearly a case of DC just not selling as many comic books as Marvel.
However, this isn't a discussion on how well Final Crisis is doing or comparing sales data between the companies. I merely wanted to set the stage for the discussion. What I want to ask you, the fans, is what do you think DC Comics is doing wrong?
DC clearly has a lot of talented creators, such as Geoff Johns, Grant Morrison, Greg Rucka and Gail Simone, so it's not a lack of talent, and many of their books have been simply fantastic, such as Green Lantern, Blue Beetle, Checkmate, Catwoman and Manhunter, but they still seem to be sagging in sales and general fan interest.
I thought it would be interesting to ask you, the readers, this question and see what everyone else thinks DC is doing wrong lately. Is it marketing? Brand loyalty (to Marvel in this case)? Lack of communication with fans (see My Cup O'Joe and the numerous Marvel interviews with news sites)? Feel free to chime in whatever you think and I'll collect the comments in a day or two and post the general concensus and my own personal feelings in a day or two's time.