However, we have to keep in mind that variants are just that, variants. They have no impact on the quality of the book and are not something to be this upset over. Marvel has been ramping up variant usage for the past year or more, from Wolverine appreciation months to apes and zombies to the current decade themed variants. It was only a matter of time before these types of covers returned and, so long as they do not affect the price of the comics (these are still priced at $3.99, which is already a groan inducing pricepoint), there's no reason to get our panties in a knot over it.
From Around the Interweb
Simply put, reaction to the news has been overly negative, to say the least. Robot 6's JK Parkin could only post a long series of "No. No. No. No." to the news, which needed no context, while Rich Johnston, of Bleeding Cool, could only give cryptic warnings of the impending return of these gimmick covers, with examples from the 90's litterng the post, warning readers to, "Run! Run! Run! Run! Run!", from the coming onslaught. Internet messageboards, as expected, were aflame with readers proclaiming the end of comics and others, as always, claiming they wouldn't be buying any Ultimate Comics titles.
What do you think about the announcement of foilogram covers? End of the industry as we know? Sign of the apocalypse? Mayan omens for the end of civilization as we know it? Let us know in the comments below.