From what I gathered, the move is designed to position DC's brands in such a way that they can have movies, comics, video games, television, etc all under one roof so as to avoid the clutter and red tape of the separate divisions of Warner Bros Entertainment that seem to mar many of their projects, particularly in relation to movies.
Hit the jump for more thoughts and commentary on the move.
First things first, contrary to what internet forums and random musings will have you believe, this is not some ploy by DC/Warner Bros to take the wind out of Marvel's sails and their current Disney buyout news making the rounds. Companies do not restructure over night nor announce something of this magnitude simply to spite their business rivals. This was obviously in the works for a while and, more than likely, probably spurred on by Marvel Entertainment's (Marvel's movie studio) successes and intergration with the comic side of the business or Warner Bros lack of success in converting their brands to movies, despite being a movie studio.
Business As Usual
Similarly, this is not the end of DC or some call to arms for WB to take over and put out mandates for comics. DC will continue on with business as usual. This is almost entirely a movie and television related move that will help Warner Bros make better use of their brands. Comics will continue on unhindered. Blackest Night will still be good. You'll still get Secret Six every month. Everything will be hunky doory for comics. However...
It's Movie Time!
Current DC properties in development and/or production at Warner Bros. Entertainment include:
– “Human Target” is being produced by Warner Bros. Television for a mid-season debut on Fox.
– “Midnight Mass” is in series development at Warner Bros. Television for consideration for the 2010-11 season.
– “Jonah Hex,” Warner Bros. Pictures’ supernatural Western starring Josh Brolin, Megan Fox and John Malkovich, recently wrapped production in Louisiana.
– “The Losers,” Dark Castle/Warner Bros. Pictures’ action-adventure drama starring Jeffrey Dean Morgan, Zoe Saldana and Chris Evans, began principal photography mid-July in Puerto Rico.
– “The Green Lantern,” Warner Bros. Pictures’ next big superhero tentpole release, recently cast Ryan Reynolds as the titular character. The film has a projected second quarter 2011 release date.
– “Lobo,” based on the DC Comics anti-hero, has Guy Ritchie attached as a director; Joel Silver, Akiva Goldsman and Andrew Rona are producing for Silver Pictures and Warner Bros. Pictures.
– Warner Premiere’s direct-to-platform DVD animated release of “Green Lantern: First Flight” debuted July 28.
– Warner Bros. Animation currently produces “Batman: The Brave and the Bold,” which airs on Cartoon Network.
– Warner Bros. Interactive Entertainment released “Batman: Arkham Asylum” on August 25, a dark, action packed videogame adventure for Xbox 360 videogame and entertainment system, PlayStation3 computer entertainment system and Games for Windows.
So, Is This Good or Bad?
In all respects, this is nothing but good news for comic readers and fans alike as it will not overly affect the comic end of the business yet will give us more movies faster and get projects, including television and direct to DVD movies, off the ground that much quicker and with more input from creators.