Wednesday, March 16, 2011
I'm actually quite surprised that no one else has picked up on this little nugget of news that Nick Spencer shared via Twitter, first on March 9th and then more recently on March 14th. The writer of Morning Glories (among others) said that the first print of the initial trade paperback already sold out of it's 10,000-units run. That's quite remarkable in of itself, considering the book was released on February 16th, but there was something else that caught my eye. More after the jump.
It's quite common knowledge that in the direct market, most of a book's units are sold on its first month, when retailers order it through the Previews catalog. After than, standard attrition settles in, and books don't move as many units in the following months. When checking the February sales via ICv2, one can see that they have the Morning Glories Vol. 1 trade listed as selling a still-respectable 5063 units. However, that's a big difference in reported numbers vs. units sold according to the author. Spencer even commented on this disparity, saying that the numbers were "way under". It should be noted that the ICv2 numbers only report direct market stores, and it is possible that the rest of the copies were sold on bookstores and online retailers like Amazon.
Still, this raises a lot of question on these numbers, which we normally use to analyze the state of the comic industry. The numbers remain good for analyzing trends and comparisons, but the exact numbers of units sold cannot be taken as irrefutable.
In Pullquotes, we present a quote and related imagery, to provide a source of discussion and/or thought among our readers. Feel free to comment on the above image.