How are these events structured and how do they affect retailers? What is the usual process for ordering an event book? How many new mini-series are launched during crossovers and how much is too much? How does making a lower selling book a tie-in to a big event actually affect sales? Read on for the answers to these questions and my thoughts on the current crossovers being published by the big two, Fear Itself and Flashpoint.
What Is An Event? / The Event Age Of Comics
The Completist Mentality
|Marvel's "Civil War" checklist. This isn't even the complete version.|
It Never Ends...
|Secret Invasion led directly into the Dark Reign storyline that ran for several months.|
The Numbers Speak For Themselves... Or Do They?
|Sales on these titles increased after their Blackest Night tie-in issues.|
|A robot, a gorilla, an alien, an Atlantean, a siren and a special agent walk into a bar...|
|How will the heroes of the Marvel Universe be changed by Fear Itself?|