This is Marvel NOW!
|Marvel NOW! promo art by Joe Quesada|
1. Will Marvel match the ordering incentives given to comic book retailers that DC provided for the first six months of The New 52?
2. Will potential readers be put off by the $3.99 price tag that many of Marvel’s titles currently have?
|Uncanny Avengers #1 cover by John Cassaday|
3. Will the collected editions of these books also come with a digital download code?
4. Will there be widespread marketing and mass promotion of Marvel NOW! like DC’s television and radio advertisements?
5. Will the double-shipping of some of the flagship titles result in readers being less likely to spend their money on a new book?
Avengers is shifting to a twice-monthly schedule which means that for people on a budget, one or more titles may have to leave their pull list. How prevalent will the double-shipping be and what effect will the accelerated publishing schedule have on customers who pick up Marvel comics for the first time? How can Marvel continue to make books easily accessible while also publishing some titles up to 18 times a year?
6. What will the release schedule of the books look like? Will there be an Avengers title every week or will they clump together on certain Wednesdays?
7. What will be the fate of low-selling but fan-favorite books like Avengers Academy, Dark Avengers, X-Factor, and X-Men Legacy?
|Dark Avengers #175 cover by Mike Deodato|